Got your book, now what, how will you let people know
about it?
We
will give you direction and help in book reviews, social
marketing, ISBN's, Library Visibility, online marketing,
web site design, press release, media promotion and
more.
* Word-of-mouth publicity
• Creating a media kit
* Making appearances at local organizations
* Soliciting book reviews, interviews, and media appearances
* Distributing press releases
* Writing articles related to your book's topic, for
publication in print media
* Creating your own Web site to promote the book
* Offering free copies of your book as door prizes,
raffle prizes, or event giveaways
•
Use Social Media to Have a Discussion with Your Readers
•
Using the Media to Get Publicity
“Slow
and steady wins the race,” is often right. While
it’s important to introduce your book with lots
of press releases, book signings, etc., the key to successful
marketing is persistence and time.
Many authors market insistently for a couple months,
don’t see the results they want, and decide to
stop their efforts. Other authors don’t even begin
to market their book because they don’t have the
time or resources to aggressively market their work.
Slow and steady marketing, doesn't take as much time
or monetary commitment at one time, and usually yields
more results.
Marketing is about making connections, and should be
constant and consistent, not fast and sporadic. Doing
one promotional activity a month is often better than
doing multiple activities for a month and nothing after
that (or randomly marketing). Prospects usually have
to see your book multiple times before deciding to make
a purchase, so making your name familiar with your target
audience steadily over an extended period of time will
make your book more likely to meet the success you hope
for.
Selling takes time. Keep a steady flow of marketing
going to your consumers without bombarding them with
material. Don’t give up after a couple of months.
Slow and steady wins the race.
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